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Heartbreak Hotel: Maintaining Integrity In The Makeup World

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You know, there's a reason why you NEVER see negative reviews of products on Nouveau...It's because I absolutely DO NOT condone the spread of negativity.  If I don't like it, you will not hear me talk about it.  If you are an OG follower, you will recall my instant love affair with Juvia's Place several years ago.  as soon as they hit the scene, I was immediately smitten with the insane pigmentation and shadow quality; I could not sing her praises loud enough, and as new products have come out, I snapped them up ASAP.  I was all too thrilled to revisit an old favorite...

Because I steer clear of controversy, it's not strange that I was completely unaware of all the dramatics recently surrounding the brand it's owner, Chi Chi Eburu.  So much so, that I logged on to the site 2 weeks ago to make another purchase.  After checkout, I headed over to YouTube to see what the beauty community had to say about my newest acquisitions.  It was then I was finally made privy to the filth...OMFG, my head was spinning from all the bullsh**t!!   Below I have included two videos that give you the gist of the drama in the most educated and unbiased way possible, because you KNOW The Queen does not subscribe to foolishness, and won't be getting into the mess here.  HOWEVER, each person has the right to be an informed consumer.  

Upon concluding my research, I have PAINFULLY reached the personal decision NOT to repurchase from the brand simply because I do not condone public shaming and/or bulling on any level.  It is absolutely unacceptable to utilize malice for personal gain.  This has absolutely NO bearing on the quality of the product.  As a matter of fact, the products are just as sensational (if not better!) as ever.  I have chosen to still post the reviews of the items I purchased, as my coin CANNOT be wasted; and provide an honest opinion based solely on product and performance.  Here at, we uplift, promote, celebrate, and grow any and all who have beautiful energy and a spirit of positivity; all others can kindly continue to scroll; this is NOT the place for you...~The Queen

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